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Most strains become popular because they fit a moment. Wedding Cake became popular because it…

A lot of teams hit the same wall at the same point in production. The…

The most common answer to what is a high thc percentage in flower is too…

A product team usually asks the same question in a less useful way. Someone says…

You’re probably dealing with a familiar brief. Sales wants a Chemdawg SKU because the name…

A brand sends over the brief at the end of the week. They want a…

Relaxation products fail for a simple reason that gets ignored too often. Formulators focus on…

A lot of teams get assigned a fruit punch SKU because it sounds easy. Then…

You’re usually not struggling with Jack Herer because you missed the major terpene. You’re struggling…

Those asking what flavor are white gummy bears often want a one-word answer. Formulators need…